2014 Big Game Commercials

Our corporate attorney has visited our offices, not once, but TWICE this week to tell us that in no way are we permitted to use the words “super” and “bowl” together in any context whatsoever.

“But what if we want to share a 2014 S**** B*** commercial?”

“NO!”

With 55 dealerships across the western United States, it stands to reason that we’re a little excited for the big game and for the commercials that will run during the broadcast and then live forever on YouTube.

The automotive industry has historically produced some of the most memorable and creative commercial ads. In fact, this Volkswagen commercial from the 2011 game was deemed one of the most shared commercials ever.

Our team was moved by the Ram Trucks “God Made a Farmer” commercial from 2013, along with the 2011 Chrysler spot featuring Eminem and the “Imported from Detroit” tagline.  Both get regular play around the office.

But what can you expect this year? Well, amidst the football and the snacks, you’ll be treated to another round of creative commercials from Chevy, Ford, Hyundai, Kia, Toyota, and Volkswagen.

Chrysler will be running a big game commercial, but as of right now, they’ve managed to keep it under wraps.  

We can’t wait to see what they have up their sleeve.

Check out more of the 2014 “big game” commercials below:

If the big game inspires a little car shopping, you can always see our full inventory at www.LHMAuto.com. 

2014 Ram 1500 is Motor Trend’s Truck of the Year

With 10 Dodge Ram dealerships in the Larry H. Miller dealership family, it’s no surprise that the news of the 2014 Dodge Ram 1500 being named Motor Trend’s Truck of the Year, made a splash in our company.

Especially when you note that the Motor Trend Truck of the Year award has never, in it’s 34-year history, been given to the same truck two years in a row—until now!

The General Manager of Larry H. Miller Dodge Ram Peoria, Jonathan Anderson, met with an engineer from the Ram Trucks team to learn even more about this amazing truck and the diesel engine that makes it so special.

2014 Ram 1500 Features and Key Points:

V6 Turbodiesel 240 Horse Power…

· Diesel contains 15% more energy than gasoline.

· Diesel burns slower, which means lower RPM’s.


Better fuel mileage…

· MPG Estimates: City 19 MPG, Highway 26 MPG, Combined 21 MPG

· Compare to GMC Sierra at City 15 MPG, Highway 20 MPG, Combined 17 MPG


Motor Trend put the truck to the test of the worst owners…

· Our testing represents the type of hard driving to which the toughest of owners will subject their trucks. After these tests the Ram still returned 15 MPG while competitors were in single digits with one truck at 10 MPG.

2014 Ram 1500 Amenities include…

· Two touch screen options are available; 5 inches or 8.4 inches and the system and interface does a great job of controlling simple and complex tasks.

· Keyless entry and start.

· Adjustable pedals.

· Bluetooth and voice recognition.

· Smartphone app connectivity, and even a WiFi mobile hotspot.

· Ample legroom in both front and back.

· Laramie edition comes with wood grain trim and leather upholstery.


Want to see the 2014 Ram 1500 for yourself? Visit our www.LHMAuto.com to view the Ram 1500 inventory across all of our dealerships.


Congratulations, Ram 1500!